Logo Design and Core Image: When designing the brand identity for 'Prestij Lig,' a local sports organization, a design style was adopted that resonates with the lively and dynamic spirit of football. Visual elements were crafted drawing inspiration from iconic symbols of football. In the brand logo, an original design approach was embraced, symbolizing the essence of the word 'prestige.'
Color Palette and Atmosphere: The color palette embraced vibrant tones in line with the energetic ambiance of sports. Color choices highlighted the dynamism and prestige of the brand, creating a cohesive visual appeal.
Visual Elements and Core Identity: The core identity in building the visual identity was centered around the word 'prestige.' The connotations of this word were integrated across all application areas of the visual identity, reflecting the character of the brand.
With this design approach, the 'Prestij Lig' brand successfully combined the dynamic atmosphere of football with iconic symbols, creating a strong and cohesive brand identity. The use of lively colors and emphasis on prestige contributed to showcasing the brand's dynamism and uniqueness.
